Lexus launches its first all-new RX model to Australian public since 2003.Available from March, 2009, the all-new RX will debut a number of new features and innovative thinking for the RX in keeping with Lexus' constant pursuit of perfection mantra.
From its exterior design, to interior features, the all-new RX has been designed with efficiency, safety and comfort top of mind.
The exterior design delivers a very low 0.33 coefficient of drag that, when combined with the all-new six speed gearbox, AWD system and improved engine, delivers a seven per cent improvement in fuel efficiency.
Further efficiencies in the climate control, electrical systems, interior packaging and body construction added to the improved efficiency of the new model.
All efficiency improvements were made without sacrificing occupant comfort and safety.
The RX will feature a raft of new interior functions, headlined by the new Lexus Remote Touch navigation system.
Located on the centre console, the Lexus Remote Touch system is intuitive and reduces occupant eye movement away from the road by up to 30 per cent, while also increasing navigation screen visibility.
RX 350 will gain the most powerful and efficient climate control system to date in an RX model, offering a greater range of cooling and heating capacity than ever before.
Safety was also paramount for all-new RX, so the new model features a reversing camera, wide-view side camera*, parking sensors*, a pre-crash safety system* and an all-new VDIM system, meaning the RX continues to lead on safety.
Lexus Chief Executive John Roca said that the RX is one of Lexus' most identifiable and important models:
"The Lexus RX has been, and continues to be, a pioneer. It is effectively responsible for establishing the luxury SUV vehicle segment. The RX is one of the most important vehicles in Lexus' line-up and as such it is a rolling demonstration of our continued pursuit of perfection," said Roca.
"The RX has been completely redesigned with an attention to detail that pushed for efficiency, comfort and safety every step of the way. In fact, the RX is the closest we've been to perfection, but we all know that reaching perfection isn't the aim - its constantly searching for and delivering better ways of doing things that sets Lexus and the RX apart," added Roca.
* Available on selected models.